Color in Virtual Production

Color in film production is an essential part of the creative workflow. The use of color palettes helps to enhance things like ambiance and emotion. This is vital to telling the story and must be executed accurately.

The introduction of LED usage for In Camera Visual Effects (ICVFX) has created new technical challenges between the camera and LED on set. One of the main challenges is the consistency of color through the production’s signal pipeline. Creating a consistent and reproducible pipeline from content to the LED wall is critical to the creative process to preserve artistic intent.

Our new Color in Film Production Tech Brief covers how human perception differs from a camera, color space vs. color gamut, and more.

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