World Building: Inside Mixed Reality for Live Broadcast panel at NABShow 2022

How do you make your project engaging for your audience? Now with modern technology, the possibilities extend beyond a physical shooting space. Join Megapixel CEO Jeremy Hochman, Scott Millar of XR Studios, and Marcus Bengtsson of disguise for World Building: Inside Mixed Reality for Live Broadcast panel at NABShow 2022 to explore the rapidly evolving “world-building” opportunities for broadcasters, service providers, content producers, and brands.

From the creatives and technologists who have worked on the MTV Video Music Awards, Riot Games’ Masters and Champions, Billie Eilish and Camila Cabello Livestream Concerts, and more, this in-depth discussion examines what it takes to create immersive broadcast productions utilizing mixed reality — virtual production (VP), augmented reality (AR), virtual reality (VR), and extended reality (XR) — for audiences across all markets (eSports, entertainment, corporate, music).

About XR Studios

XR Studios is a leading-edge digital production company specializing in immersive technology for entertainment. Known for producing Extended Reality (XR) and Augmented Reality (AR) workflow solutions, XR Studios executes innovative experiences for some of the most renowned artists and brands across the globe. From concept to completion, XR Studios is a premier, full service solutions provider led by a network of creatives and industry leaders at the core of mixed reality technology for broadcast, live, and virtual productions.

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About disguise

disguise is the platform to imagine, create and deliver spectacular visual experiences. Its award-winning extended reality (xR) solution has powered over 400 immersive real-time productions across live entertainment for music artists such as Katy Perry and Billie Eilish, film and episodic TV productions for Netflix and Amazon Prime, corporate presentations for Siemens and Verizon, and live broadcast programmes from Eurosport, MTV and ITV,  in more than 40 countries.

With an ever-increasing global partner network and working alongside the world’s most talented visual designers and technical teams in live events, TV broadcasts, films, concert touring, theatre, fixed installations and corporate and entertainment events, disguise is building the next generation of collaborative tools to help artists and technologists realise their vision.

Recognised as one of the Financial Times’ top 1000 fastest growing businesses for 2021, disguise has recently announced new majority backing from investment firm Carlyle Group, with Epic Games taking a minority stake.

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About Megapixel VR

Megapixel is an innovative technology partner dedicated to delivering fast-tracked, customized, state-of-the-art LED displays and processing to the world’s leading entertainment, film & TV, and architectural applications.

Our unrivaled team of engineers and designers consistently delivers the most unique and breakthrough LED solutions to market, helping our visionary clients bring their ideas to life in ways that inspire a sense of wonder and make the seemingly impossible possible. With over 200 patents and award wins from Live Design, the Emmys, and the Oscars, we endeavor to always be at the forefront of digital displays and technology for which we set the bar as the industry standard.

We provide superior product design development, manufacturing expertise, and successful deployment to deliver unsurpassed visual performance for any project and look forward to making the world’s next iconic projects a reality.

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