Pictured: Stephan Schenk (l., ARRI) and Jens Friedrichs (PLAZAMEDIA) in the Mixed Reality Studio in Ismaning.
Photo courtesy of ARRI/PLAZAMEDIA
December 2021; Burbank, CA – PLAZAMEDIA and ARRI recently completed a mixed reality installation at PLAZAMEDIA’s headquarters in Ismaning near Munich to explore and optimize the complex landscape of mixed reality technologies for TV Production, including GhostFrame.
The state-of-the-art installation, which ran through the end of November 2021, integrated 120 sqm of ROE Visual Diamond DM2.6 LED tiles (23m x 5m), driven by Megapixel VR’s HELIOS LED Processing Platform. The studio was also equipped with Mo-Sys StarTracker and Trackmen tracking systems, with GhostFrame as an additional tool and Epic Games’ Unreal Engine 4.27 as the graphic engine.
The lighting fixtures included ARRI SkyPanel S60, ARRI Orbiter, ARRI L5, and grandMA Lighting and enabled automated, scene-specific lighting control as a special feature. The camera setup consists of an ARRI ALEXA Mini LF kit with an ARRI Signature Zoom lens, an ARRI AMIRA, and Sony HDC-3500.
From broadcasts to commercials to digital events, a fully equipped mixed reality studio environment offers a wide range of possibilities for customers from different markets. Mixed reality is ideal for media companies, the advertising industry, and the event and culture sector to activate their productions and events in a state-of-the-art environment. In addition, live and recorded formats, such as talk shows, news programs, games, and quiz shows, can also be realized.
Stephan Schenk, General Manager Global Sales & Solutions at ARRI: “Together with PLAZAMEDIA and our partners, we are working on optimizing mixed reality for TV applications. Already, we have all learned a lot; now it’s a matter of further developing this fruitful cooperation and taking it to a new level.”
Jens Friedrichs, Chairman of the Management Board of PLAZAMEDIA GmbH: “We have created a pilot project at the media capital Munich together with ARRI that is unique in this form and with which we want to set new standards for virtual applications. Many customers have already visited this mixed reality studio, and some have expressed substantial interest in productions.”
About ARRI
“Inspiring images. Since 1917.” ARRI is a global player within the motion picture industry, employing around 1,200 staff worldwide. Named after its founders August Arnold and Robert Richter, ARRI was established in Munich, Germany, where the headquarters is still located today. Other subsidiaries are in Europe, North and South America, Asia, and Australia.
The ARRI Group consists of Camera Systems, Lighting, and Rental business units, all dedicated to connecting creativity and future technologies for moving images. ARRI is a leading designer and manufacturer of camera and lighting systems and system solutions for the film, broadcast, and media industries, with a worldwide distribution and service network. The portfolio includes digital cameras, lenses, camera accessories, archive technologies, lamp heads, and lighting accessories. Along with offering exclusive technologies, ARRI Rental’s first-class services and equipment provide camera, lighting, and grip packages to professional productions worldwide.
The Academy of Motion Picture Arts and Sciences has recognized ARRI’s engineers and their contributions to the industry with 19 Scientific and Technical Awards.
For locations and more information, please visit www.arri.com.
About PLAZAMEDIA GmbH: Leading provider of smart content solutions
PLAZAMEDIA, a Sport1 Medien AG company, has developed into a leading sports TV producer in the German-speaking region since its foundation in 1976. Today, with its roots in classic television production, PLAZAMEDIA is also an established provider of smart, digital content solutions for all media platforms. Its customers include public and private broadcasters and platform operators, international sports associations, agencies for sports rights, and national and international companies.
The range of services is broad: classic OB van-based production or remote production, staging of live sports or entertainment events, state-of-the-art content management solutions, editing, archiving, and target group-specific content distribution on all media platforms – with convergent solutions, PLAZAMEDIA supports customers in the digital transformation of their business models along the entire content value chain.
Intelligent solutions for customer content: production, management, archiving, and distribution – worldwide, digital, and customized for all requirements.
More information: www.plazamedia.com
